Saturation Mailing (EDDM)

Understanding Saturation Mail Campaigns

EDDM is a service provided by the United States Postal Service that utilizes saturation mailing, by mailing to specific geographies, like neighborhoods, in a local market. These advertisements do not use names or lists, but rather, are simply mailed to every door in a particular area and addressed to “Current Resident”.

Because of this, saturation mail campaigns are commonly referred to as Every Door Direct Mail (EDDM) - a service provided directly through the USPS. Mailing lists for this type of direct mail campaign are made up of every deliverable address in a specific USPS carrier route, zip code, city, or county. This type of mail campaign is excellent for businesses looking to reach every household in a region to share their products or services.

Our Saturation Direct Mail Programs Provide Better Returns

Our saturation mail programs routinely outperform other EDDM style programs because they offer superior targeting and better personalization.

Our Programs Supply Superior Targeting.

All of our saturation-style programs provide some level of demographic targeting that greatly improves your control over who receives your mailer. At City Publications Charleston, we offer the ability to mail only to homeowners, only to renters, or to both. Our programs also provide valuable financial and lifestyle demographic information for each geographic area we mail to.

Variable Data Personalization.

Unlike our competitors, we personalize your direct mail piece by including your recipient’s name in the address area and can further customize your message by incorporating the recipient’s name into your ad copy. Studies have shown that utilizing this kind of personalization, along with full-color design, can increase response rates by as much as 135%.

Your recipient's name will always be on your mailer.

Dale Carnegie once said, “Remember that a person’s name is, to that person, the sweetest most important sound in any language.” It has been proven over and over again that, without fail, delivering a direct mail piece that includes the recipient’s name will attract more attention than one addressed to “Current Resident”. Unlike other EDDM offers, City Publications Charleston ensures that your saturation mail piece has a personalized name attached to every address.

We Ensure Your Direct Mail Piece Will Be Strategically Placed in the Mail Delivery Stack.

When working directly with the USPS, EDDM pieces are handed to mail carriers in a stack and they are asked to add one to each recipient’s mail for that day. With City Publications Charleston, we directly address each piece of direct mail, taking the burden off the mail carrier, and ensuring every mailbox actually gets your advertisement.

Understanding Our Saturation-Style Direct Mail Programs

Enhanced Solo Program

This program is designed to help you reach every home in no time at all at an excellent price. When you choose an Enhanced Solo Mail campaign, your saturation mail piece will be dedicated to showcasing your business and delivering your message. Variable data options are also available.

PowerCard Program

This personalized mail program showcases your recipient's name and can be mailed to your ideal prospect's neighborhoods for less than half the cost of a first-class stamp. Variable data options are also available.