Direct mail still pulls a higher response rate than any digital direct marketing medium. Its response rate ranges from about five to nine times greater than that of email, paid search, or social media. (Source: ANA/DMA Response Rate Report 2018) |
Direct mail still pulls a higher response rate than any digital direct marketing medium. Its response rate ranges from about five to nine times greater than that of email, paid search, or social media. (Source: ANA/DMA Response Rate Report 2018) |
Direct mail is the second most used medium (57%), tied with social media. (Source: ANA/DMA Response Rate Report 2018) |
Direct mail response rate was 4.9% for prospect lists in 2018. This is significantly higher than in 2017 and the highest since the report started in 2003. (Source: ANA/DMA Response Rate Report 2018) |
All Consumers76% of consumers trust direct mail when they want to make a purchase decision. In fact, consumers trust traditional advertising channels more than digital channels when making a purchase. |
BoomersAccording to a MarketingCharts study, direct mail was found to be the top purchase influencer among Baby Boomers. It even beat out recommendations from friends and family. |
Let’s look at how Millennials interact with mail. Here are some revealing statistics.
The U.S. Postal Service partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business on a study to gauge responses to physical and digital advertising pieces. The researchers used brain imaging, biometrics (e.g., heart rate and respiration), eye tracking, and questionnaires to measure reactions.
They found that:
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Ron Mowry 443-255-8487