Understanding
Shared Mail Campaigns
Shared mail is a direct mail program in which multiple businesses share the cost of mailing by combining their ads into one package. At City Publications Oakland-Macomb, we are shared mail experts and our Co-Op Card Deck is by far the most popular program we offer.
Shared mail is very cost-effective – typically 1/3 the cost of other direct mail options, and our Co-Op Card Deck is highly targeted and tailored to arrive at the most affluent, active consumers/homeowners in the greater Oakland-Macomb area.
Cost-effective
Typically 1/3 or less the cost of other direct mail options.
Excellent market coverage
Because the printing and postage costs are shared by many businesses, your company’s advertisement can be seen by as many as 20 times more prospects than other direct mail options.
High visibility and high readership
The distinctive size, shape, and attractive design of a shared mail piece is unlike any other piece of mail a consumer will receive that day—it can’t be missed.
Precision targeting
We target your ideal customer using exact location, demographics, and specific interests. Learn more about our custom targeting.
All-inclusive pricing
Our shared mail programs have one price for design, printing, postage, and delivery. There will be no surprises as the campaign develops!
Understanding
Solo Mail Campaigns
Solo direct mail is a stand-alone piece of advertising built solely for your business. Rather than arriving in a pack with other businesses, your advertisement will be designed as a traditional direct mail postcard delivered directly to your mailing list.
Focus
You are the only business featured on both sides of your full-color, two-sided mail piece.
Flexible
Solo mail pieces can be designed in many different sizes and looks. You have the freedom to showcase as many (or few) images, products, and services as you need in a single mailing.
Read at a glance
A well-designed solo mail piece can be easily understood by the recipient in just a few seconds.
Precision targeting
Like our shared mail program, we have access to create custom lists based on location, demographics, and specific interests. Learn more about our custom targeting to reach your ideal customer.
All-inclusive pricing
Our solo mail programs have one price for design, printing, postage, and delivery. No bait and switch. No surprises!
